Booking and Execution

Meet MADDY The Intelligent Logistics Agent for BCOs

More than an assistant, MADDY is your process-aware agentic layer that understands your workflows, connects to your systems, and guides every decision.

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What Makes MADDY Different?

Process-Aware Intelligence
MADDY doesn't just answer questions. It understands shipping workflows and can guide you through complex, multi-step processes. From booking shipments to analyzing rate performance, it provides the insights and recommendations of an experienced shipping professional.

Ever-Present Expertise
Available 24/7 across your entire platform, MADDY provides instant access to shipping industry knowledge, your company’s data, and real time insights. No matter which module or function you’re working on.

Personalized to You
Every interaction is tailored to your role, company, and history. MADDY learns your preferences, understands your specific challenges, and provides recommendations that get smarter over time.

solution one

How MADDY Powers Your Operations

Rate System

Intelligent Analysis

“Compare our Shanghai to Long Beach rates against market benchmarks and identify optimization opportunities”

Contract Negotiation

“What leverage points do we have with this carrier based on our volume and performance?”

Marketing Intelligence

“Alert me when rates drop below our target thresholds on key lanes”

Booking and Execution

Risk-aware Booking

MADDY automatically checks route risks, carrier reliability, and market conditions before confirming bookings

Smart Recommendations

“Based on your requirements and timeline, here are three optimized routing options”

Proactive Management

Get alerts about potential delays, alternative options, and required actions

Visibility and Tracking

Always-On Intelligence

“Show me real-time status for all containers, down to individual POs.”

Predictive Alerts

“Notify me if port congestion is likely to delay my Singapore–LA shipments.”

Exception Guidance

“What’s the fastest reroute option for this delayed vessel?”

Risk Management

In-Time Monitoring

“Highlight geopolitical or weather events that could affect my Asia–Europe routes.”

Predictive Impact

“If Shanghai congestion worsens, what will it mean for my next 10 bookings?”

Mitigation Options

“Suggest actions if Carrier X continues to miss on-time targets this month.”

Invoice Audit

Automated Verification

“Check this invoice line by line against my contracted rates.”

Discrepancy Alerts

“Flag any hidden surcharges or duplicate charges immediately.”

Recovery Tracking

“Show me total savings recovered from disputed invoices this quarter.”

solution two

Bring Your Own Agent

MADDY’s power extends beyond our platform through cutting-edge MCP standards, giving you unprecedented flexibility:

Connect Your Preferred AI

Direct Integration

Claude, ChatGPT, or other LLMs to query your Ship Angel data securely

Authenticated Access

Your agent only accesses your data ensuring complete privacy and security

Natural Querying

“Hey Claude, did I meet my Q4 volume commitments with Maersk?” directly from your preferred interface

Enterprise Agent Infrastructure

Custom Agent Connection

Plug your organization's proprietary AI agents into Ship Angel's tooling and data

MTP Protocol Access

industry-leading agent-to-agent communication standards for seamless integration

Scalable Architecture

Support for multiple concurrent agents with role-based access controls

Best of Both Worlds

Hybrid Operations

Use MADDY for shipping-specific tasks while leveraging your existing AI investments

Unified Data Access

All agents work with the same secure, up-to-date shipping data

Consistent Experience

Whether using MADDY or your own agent, the interaction quality remains exceptional

How It Works

Enterprise-Grade AI Security

Private Model Instances

MADDY runs on dedicated, private models hosted on our secure infrastructure; your data never touches public AI services or third-party systems.

Zero Data Leakage

Each customer's MADDY instance is completely isolated. It only knows what you’ve shared and can only access your authorized data.

Authenticated Operations

Every action MADDY takes is authenticated and logged, with full audit trails for compliance and security requirements.

why we built it

The MADDY Advantage

Unlike generic AI assistants that provide surface-level responses, MADDY delivers.

Deep Industry Knowledge: Trained specifically on shipping operations, regulations, and best practices
Contextual Understanding: Knows your business, your patterns, and your goals
Action-Oriented Intelligence: Doesn't just inform: executes, recommends, and optimizes
Continuous Learning: Gets smarter with every interaction, becoming more valuable over time
Flexible Deployment: Works natively in Ship Angel or integrates with your existing AI infrastructure

Getting Started with MADDY

Ready to experience the future of shipping operations?
MADDY is available across all Ship Angel modules and can be customized for your specific workflows and requirements.

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See the Ship Angel Platform in action, and discover how it can be streamlined to your shipping processes delivering improved efficiency.

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